For a decade the web optimised for attention. The most interesting publishers are now optimising for whether you actually finished.
Most token systems break the first time the brand changes, and they break for the same reason.
Sleeper carriages have been dying in Europe for thirty years and refusing to finish the job.
Eleven yards still build wooden hulls by hand between Trieste and Split. We photographed four of them.
The drawing is the easy part. We talked about the parts of the job that never appear in the specimen.
Three companies quietly shipped a CMS this week and none of them used the word blog in the announcement.
The feed was designed to never end, which turns out to be a poor fit for anything you want to remember afterwards.
Screen resolution finally caught up with the letterform, and a generation of designers started noticing.
People are building their own pages again, badly and on purpose, for the first time in a decade.
Homepages are for people who already know who you are. Archives are for everyone else.
Pagination is a filing system that publishers like and readers ignore, and the numbers have always said so.
The pitch that converts is not privacy. It is that the dashboard is comprehensible.
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